Global Printed Signage Market Overview

Global Printed Signage Market Overview

Printed Signage Market Size was valued at USD 41.5 Billion in 2022 or R787120125000,00. The Printed Signage market is projected to grow from USD 42.0 Billion in 2023 (R796603500000,00) to USD 45.8 Billion (R868677150000,00) by 2032, exhibiting a compound annual growth rate (CAGR) of 1.10 per cent during the forecast period (2023 – 2032). (Values for the South African marketplace are not available as there is no accurate method of reporting or industry body actively measuring or recording statistics) Economies of scale, an increase in the usage of printed signage for marketing and advertising, and a globalisation of brand identities, are the key market drivers enhancing the market growth.  (viii)

The market for printed signage is expanding primarily due to an increase in the use of printed signage over digital signage in shopping centres, retail establishments, and other locations. Market expansion is once again being driven by ease of deployment without the requirement for additional maintenance expenses. The retail sector’s increasing emphasis on investing in advertising to acquire a competitive edge in the market is once more driving market expansion. (ix)

The market’s expansion is primarily driven by cost-effectiveness, since it provides affordable and effective signage solutions for a variety of sectors. The main factors assisting the printed signage market to endure in the face of fierce competition from the rising digital signage are the low deployment costs and longer lifespan of these types of signs. The convenience of deployment without the requirement for additional maintenance expenses is the major factor driving most organisations and companies to choose printed signage solutions.(x)

Today, it is considerably easier to promote a brand internationally due to the widespread availability of the internet and the expansion of social media. A well-known brand identity can help expand markets and promote new product varieties that are catered to regional tastes. Brands can be effectively promoted through signage in international markets.  Whether the goal is to debut a new brand or keep an existing one in the public eye, eye-catching signage placed in prominent locations will draw attention to the brand in a neighbourhood. (xi)

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