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Printed Signage Types

Printed Signage Types

The Printed Signage Market segmentation, based on type, includes banner and backdrop, corporate graphics, exhibitions, and trade shows, backlit displays, pop display, billboards, and other signage types. Banner and backdrop segment dominated the global market in 2022. This is due to its wide-ranging use in the retail sector. These have a history of encouraging customers to make impulsive purchases and drawing them inside the store, particularly in the retail industry. (xii)

The Printed Signage Market segmentation, based on print technology, includes screen, inkjet, sheetfed, and other print technologies. The sheetfed segment dominated the global market in 2022. This is because vendors are spending more money on sheetfed presses. However, it is important to mention that the majority of the printed signage is produced on digital printing presses. Conventional or traditional presses are hardly ever used for signed printing due to economies of scale. (xiii)

The Printed Signage Market segmentation, based on end user verticals, includes BFSI, retail, transportation and logistics, healthcare, and other end-user verticals (sports and entertainment, etc.). Retail segment dominated the Printed Signage Market in 2022. The market for printed signs is anticipated to rise more as the retail sector concentrates on growing and makes significant investments in advertising and marketing. The rise of e-commerce has helped the retail sector grow exponentially, but brick-and-mortar stores continue to hold the majority of the market. Nevertheless, e-commerce is expanding very quickly. (xiv)

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